롯데마트는 2013년 무료 사원제 모습로 빅마켓 1호점을 냈다가 샵을 8개까지 늘렸지만 현재는 9개만 남아 있습니다. 경쟁사와 비교해 가게 수가 적고 매출이 떨어지자 작년 12월에는 유료회원제를 폐지하고 일반 마트로 전환했었다. 이처럼 내버려 뒀던 사업을 다시 확대하겠다고 나선 것을 두고도 업계에서는 이마트의 트레이더스가 매출 성장세를 보이자 바로 이후늦게 전략을 교정했다는
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해외 인터넷 쇼핑 업계에 ‘아마존 공습경보가 울렸다. 옥션과 지마켓을 보유한 미국 이베이와 쿠팡의 실질적 소유주인 일본 소프트뱅크에 이어 미국 아마존이 14번가 투자를 통해 국내에 진출하면서, 대한민국 온라인 쇼핑몰 시장은 글로벌 대형 기업들의 각축장이 되게 됐다. 이로써 롯데그룹ㆍ신세계그룹ㆍ인터파크ㆍ위메프ㆍ티몬 등 토종 사업자의 입지는 더욱 좁아지게 됐다. 특별히 아마존을